"The dirty secret of car sharing is that it's not just for the environmentally or economically conscious. Car sharing is the ultimate pedal-to-the-metal lifestyle option for upwardly mobile, status-conscious, free-spending yuppies like me...."
I say: Why not? One problem with our auto-centric culture is that it stopped being fun. What we need to get away from as a culture is the idea that driving is a necessity. Most people don't live on a diet of penny candy.... Driving should be the indulgent dessert after a well-balanced meal of walking, bicycling, and riding mass transit.