Monday, June 07, 2010

Biggest Threat to Big Oil

Kids These Days Just Aren't That Into You

Certainly it's hard to believe for anyone stuck in traffic on the way to O'Hare airport in Chicago, a bridge or tunnel into Manhattan, any freeway in Los Angeles, or the newly repaved four-lane highway to a suburban Walmart. But look around, and the people in the other cars are likely to be in their 40s or older.

In 1978, nearly half of 16-year-olds and three-quarters of 17-year-olds in the U.S. had their driver's licenses, according to Department of Transportation data. By 2008, the most recent year data was available, only 31% of 16-year-olds and 49% of 17-year-olds had licenses, with the decline accelerating rapidly since 1998. Of course, many states have raised the minimum age for driver's licenses or tightened restrictions; still, the downward trend holds true for 18- and 19-year-olds as well (see chart) and those in their 20s.

Advertising Age

No comments: